Building a sustainable emailing list is one of the most important tasks that you have to complete in order to gain leads and sales while growing your business to the next higher level.
You require a mailing list for a successful marketing irrespective of what kind of business you are related with. Whether you are maintaining an online business or providing services offline, you would heavily depend upon a healthy mailing list that continues developing over the time. This is an integral part of each kind of business blogging.
1. Start a Blog or Website for your Business
If you are new in email marketing, maybe the best ideal approach to start your email marketing campaign is through your website. Your website must join forms for visitors to the site to fill and subscribe to your mailing list.
Create some free offers and downloadables ( an ebook or a basic guide) on your blog that may interest your reads. Now, link to these offers on your website that capture these forms and include strong call-to-action on the main landing pages of your website, for example, the Home Page, About Us Page and Contact Us Page.
2. Use Traditional Marketing based Advertising
You can develop your email marketing list of subscribers for effective email marketing using the traditional forms of marketing and advertising. For example, you can attend offline occasions like public exhibitions and presentations and gather email addresses of the participants. You can then add these email addresses to your database. You can as well host your own offline occasion like a conference and let individuals register for the occasion using their email addresses.
3. Building an emailing list using the social media
The great part of the world population is on a social media platform or two. This means that if you would like to create an email list, then social networking sites are of great help.
For example, create a Twitter campaign that will promote a free resources and that requires your followers to subscribe you with their email addresses in order to avail these resources. You can do likewise with your Facebook page, that will in the same way require email address for participation and getting the rersources.
4. Work with your partners
No business can survive in isolation. All businesses require each others support. For this reason, you can also work with your company partners to create an email subscriber list that will enhance effectiveness of your email marketing campaign.
Once the occasion is over, you can swap the contacts you have collected during the occasion. Alternatively, you can run a promotion on your partner’s site that will add email address submissions. This will help you get new contacts that you can use to focus on your strategy to a specific targeted audience.
5. Creating fresh content
It will not help gathering email addresses and sending boring messages to the beneficiaries. If you would like your beneficiaries to share your email with friends and relatives, you need to ensure that you create irresistible content.
On the same note, the presentation pages of the links included in the email should have astounding content that will make the visitor glued to the screen. Quality is king. Avoid emails that are too promotional and do not offer important content to the recipient. Do not forget to encourage the recipients to forward the email to their relatives and friends.
6. Create a workable email marketing strategy
Growing a reasonable emailing list is difficult. This is because individuals change email addresses each day, and you may be having an outdated list of emails. If you have an old contact list, you can regenerate it with a campaign where you sent an email to your subscribers that will encourage them to re-subscribe your newsletter.
For those who do not respond, you can remove them from the list. Your email marketing strategy should also have a variety of subscription options where a person who is not interested in one can try the other. Focus on your emails to particular personals of your list if you would like to encourage them to click through the emails and enable to share the email within their circle.
7. Issuing freebies and other online resources
Incentivizing membership to your newsletter is arranging the seeds of a large email list. In this regard, issuing a gift, a bonus or a reward to individuals is a great method for ensuring that they sign up for your newsletter.
You can also promote an online free giveaway contest where contestants sign up using their email addresses. You can create a free online tool, an offer or a resource that will require individuals to provide their email addresses in order to download them.
8. Point of Sale and Call Centre Representative Subscriptions
Whenever customers call, let them present their email addresses for easier communication in the future. Similarly, you can create email submission part at the checkout process in your businesses, at the point of sale where customers needs to submit their email addresses for further process.
In this case, it is very important to explain to the customers the importance of email subscription and let them know how often they will get emails from your company and let them updated with latest product launches.
9. Organic and paid search
Organic Search Engine Optimization placement on search engines could also set the wheels of email marketing into motion. Actually, SEO services are always the best ways to promote a business online. It may be expansive but it is worth every cent. You can also use black hat methods to grow your list of subscribers or purchase the purchasable or rentable lists.
10. Direct mail
Direct mail can also help you build up a mailing list simply. It entails advertising email sign-ups in catalogs, directory ads as well as direct-mail order forms. You can add checkboxes with fields to add email addresses on bills, subscription renewals, and rebate cards. It is important to email new subscribers as soon as possible when using this tactic to ensure that they can still remember your brand.