Any e-commerce website could get a good sale and traffic if they improve these 5 web segments:-
- Web Portal design and landing pages
- On-page and off-page SEO structure
- Customer satisfaction (Including pre-sale and after-sale support)
- Online visibility score (via marketing and promotion)
- Social media presence
The storefront website is your business premise so it has to be everything that a client would want to see. Follow the basic tips to improve search engine visibility as well as client experience for your website.
Here are 5 basic tips to create and maintain an e-commerce website that will bolster sales volumes:
1. User-friendly and expert web design
To begin with, the site should be easily navigable. The client should not struggle to see the goods or services you have to offer. The site should be simplified to ensure that clients maneuver effortlessly. You should also ensure that your site is browser friendly. Try your website with several browsers such as Google Chrome, Safari or Mozilla Firefox to ensure that the site is compatible with multiple browsers.
- Visual appeal
When it comes to e-commerce, looks are everything. You need to showcase your products in the most visually appealing way as possible. This will ensure that the customers are glued to the screen.
- Search bar
A search bar simplifies the search for a specific product on the site. You need to ensure that your site has a great search bar that uses a rapid search mechanism so that every search will yield relevant results to the customer in question.
- Simple checkout system.
If clients can check out in a basic straightforward way, you can make sure they will come back. In those e-commerce sites where customers check out in one click, sales are high because of the convenience of the payment system.
- Regular checks
You need to conduct usability testing and realign your design to meet your requirements. Testing should be done on the key aspects of the site like the checkout process and the most frequently visited pages. You also need to check your site consistently to ensure that it is not down for certain customers unnecessarily.
- Remove unnecessary requirements.
Do not demand on making the visitors of your site register for an account. It is useful for your clients to register for an account on your site but if you let them make purchases then register for the account later, the better.
- Landing page optimization-
Landing pages are the most important parts of any kind of e-commerce websites. Make sure that your entrance follows all the fundamental rules that predominant the sales and conversion process. Read these 10 best optimize landing pages for maximum sales and conversions.
2. Adequate descriptions and Search Engine Optimization
It is important to group items into categories and subcategories and ensure that you offer as much information about the product as possible. Information, for example, the color, sizing details and availability is important to the customer. If you can add information on how the production was made, the better. People would also like to know what other customers are saying about the business and therefore if there are positive reviews about the product, you can make them available for all to see.
3. Rewards and extra features
Rewarding the most loyal clients will always enhance sells for any type of a business. The reward can take any form, be it extra discounts or concentrated treatment. If you can offer after-sales services, for example, wrapping and personalized notes the better.
Offering free shipping to specific areas is a step in the correct direction if you envision improving sells. If it is not economical to offer free shipping, make the information on the transportation costs available to the customers as early as possible. Order tracking and automation of clients service will be an extra feather in the hat.
4. Reputation is everything
You have to assemble and secure your reputation if you are to improve sells on your e-commerce website. Individuals should know your site as the one that offers the easiest shopping services.
Individuals should view your business as one that is focused to serving their interests. It will be very wrong if your clients feel tricked after shopping on your site. You should also secure the reputation of the goods and services you provide on your site. This can be done by encouraging customers to provide feedback and honest reviews on your business.
5. Advertising, advertising, advertising
There are many methods of advertising your e-commerce site either online or offline. It does not make economic sense to create a great e-commerce site whose existence will not be felt by shoppers. You can come up with a workable advertising campaign that will include various strategies. A great advertising campaign is one that is diversified.
It is very wrong to put all your eggs in one basket. Social networks are great for online advertising for e-commerce sites. the best way to enhance sells through social networking sites is to ensure that you use these sites frequently, run contests and giveaways and make themed product collages.