Beginners Tips for Using Google Adwords Keyword Planner Tool

Basic Tips to get started on researching and planning keyword based targeting in Google Adwords.

How to use Keyword Planner Tool?

If you own a website, then you have to make sure that you are getting enough visitors on the website to keep your business or blog up! Online Traffic is very important, and obviously, you want more and more visitors on your website. This is specially for those who depend on PPC ads and sponsors to make profit.

Fortunately, Google has created a keyword tool to learn about the keywords that can be used to attract visitors to click on your search ads. If you have not heard about this tool it yet, we give you beginners’ tips for using Google Adwords Keyword Planner Tool.


How to Use Google Adwords Keyword Planner Tool

Google Adwords is the most popular tool for paid search traffic across the World. The Keyword Planner tool is used and advised by all the online marketers and webmasters all over the world.

Keyword Planner Tool can be used to find new traffic opportunities, lead generation, competitors ideas, search volume for a particular search query, etc.

Follow the below mentioned steps to make a good start on this amazing Key Word Planning tool.

  1. If you are new on this, you will need to register for a Google Adwords account. If you have already created one, login and click Tools & Analysis on the Toolbar. Go to Keyword Planner.

  2. You will now be directed to the keyword planner asking what you would like to be done. To focus on SEO-keywords, choose to search for new keywords or multiple keywords for new ideas on what to write.


  3. You won’t need to use “Get traffic estimates” option, as that is for advertisers. There are only two main and important features you have to use when getting keywords.

    – Here are the following things you’ll need to know per option:

    • For the “Search for new keywords”, put in some information about your website and what you are selling on website. When putting in keywords, choose to put in about 3 keywords of the same topic, but for slightly different audiences.

    • Multiple Keyword Lists:
      This tool combines the keywords in order to get effective keyword that will attract the visitors. Some of the keywords sound silly, but there will be a few heavy ones also, once you start looking through the list.

      Enter keywords into various lists, add more lists if required. Once done, you’ll be directed to the list of keywords created by the tool. This is important as it shows what people search for on search engines.


  4. This is a paid tool where you need to bid on the keywords you choose from, so bid wisely and know which keywords are looking relevant for people to search on the web, and what would increase the hits. But don’t worry, as signing up is completely free.

  5. Go for broad to select keywords, making sure that you enter all the possible keywords you can use on your website. In this way, you will have better search results and more relevant keywords to choose from.

  6. Its very important to check the keyword competition, as you will not want to use very popular keywords that will let you down to the 2nd page of a search engine, which people never interested to look at.

  7. Before using this tool, it’s best to be gone through the different Terms that Google uses in order to create an effective keyword for your website to show on search engines. It’s best to be more comfortable with the keyword planner interface and the meaning of keywords that are used in the tool so that you can save your time as well as money.


There are many websites out there, it might be difficult to attract more visitors and earn profit with pay-per-click ads. Luckily, now we are able to increase website traffic with the help of keywords.

Keyword Planner Tool will be definitely a great help, showing you the perfect keywords for the ads you will be showing on your website. As a result, more visitors will start clicking on these ads and increase your profit!

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